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Green Business: Go Cammo-Green

Customers don’t believe green claims as facts without proof, if a new survey has it right. Can’t really say I blame them, what with rampant greenwashing that inflates, misleads or otherwise tricks...

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Green Business: Updated U.S. Gov’t “Green Guides”

Change is hard. Unless you make it easy. The U.S. Federal Trade Commission has issued revised, updated “Green Guides” to help U.S. businesses ensure that the claims they make about the environmental...

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Green Business: Fake It Till You Make It Green

Greenwashing is good. Hunter Lovins said that? Hunter Lovins, as in Natural Capitalist Solutions Lovins? Yes. And she also said this. Via marketplace.org: Greenwashing is a Gateway Drug [O]nce you hold...

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